Allure believes brides deserve to be at their most beautiful on their wedding day. Allure is not only designed to produce the perfect gown but to also give daily inspiration to brides around the world. They believe in the details. Each dress features details to set it apart from any other designer label and pursue excellence in craftsmanship to create beautiful gowns worthy of the bride's best moments. This designer blends rich fabrics with crystal beading for glamour, while featuring on-trend modern silhouettes.